Villa Francesca was established in 1973 on land which previously belonged to the old farm of Cortine. Giovanni Mari, who founded and managed Villa Francesca, decided to abandon his role as a surveyor and dedicate himself completely to the business, which had developed rapidly and established itself as an excellent producer of Chianti Classico and extra virgin olive oil. It is no coincidence that Villa Francesca was the first Italian business to introduce the idea of the "producer's label" to the market. The company logo represents the head of a Bacchus, which is an original drawing by Annigoni specially created for Villa Francesca.

Subsequently, the business grew through the addition of its homonymous restaurant, whose creation was also inspired by the passion of Giovanni Mari, a professional sommelier, for good, traditional and healthy food. The business is personally looked after by Mr. Mari and his family, so much so, in fact, that it has established itself as a typical restaurant of the local Chianti area, with its welcoming family atmosphere.